About
Contact
SCADDY Awards Experiential Design Winner 2025
“PLEATS PLAY” is a loyalty program fusing fashion with music, giving members exclusive access to quarterly music collections with coordinating Issey Miyake garments and sound NFTs. The program includes hybrid events, AR clothing features, and community collaboration voting. Points earned unlock tiered benefits, while each garment acts as an entry point to its unique musical world.
Role: Marketing Strategy, Art Direction, Generative AI
Collaborators: Charles Parsons (UX Design)