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A mock campaign for Thom Browne that merges the brand's surreal aesthetic with Dr. Seuss's whimsical universe. Drawing from classic stories and Wes Anderson's color palette, the project blends contemporary fashion with childhood nostalgia to create a distinctive visual narrative.
Role: Creative Direction, Art Direction, Production Coordination, Photo Editing
Collaborators: Mack Ballard (Photography), Eva Stewart (Styling, Model)
Drawing inspiration from Thom Browne's avant-garde and nostalgic collections, I created an avant-garde campaign inspired by the world of Dr. Seuss. Browne's prior use of childlike wonder as a theme was the starting point. Dr. Seuss is known for his vibrant and whimsical illustrations and stories that have inspired generations, making him a perfect fit for this campaign.
Three books, looks, and nooks each draw from classic Dr. Seuss stories: The Cat in the Hat, If I Ran the Circus, and One Fish, Two Fish, Red Fish, Blue Fish. While each tale has its unique story, they are brought together by Thom Browne's inspired style, focusing on tailoring with bits of surprise.
The overall mood captures a Wes Anderson-inspired narrative that feels warm and familiar yet surreal and perplexing.